Digital Transformation Obligatory for Survival?

“Before COVID, digital transformation was forward-thinking, but now its mere survival.”

User behaviour and poor adoption are the major blockades that have repressed companies from transforming themselves digitally.

Before COVID, digital transformation was forward-thinking, but now its mere survival. To adapt to the current situation, which essentially mandates partial, if not 100% remote work and business, companies must develop digital processes and use new technologies to enter digital transformation. However, this is not just for the time being as we work through the pandemic, it is clearly visible that expectations from all sides, end-users to stakeholders, will forever be changed, as they get to experience the ease of digital business during this pandemic.

It is a known fact that they will continue to expect these digital offerings even beyond the crisis, which emphasizes the importance of investing in digital transformation now like never before, to refine operations, improve productivity and ensure business growth during this turbulent time and into the future.

On contrary to this, most of the organizations are raising concerns about the future, thinking that immediate recourse for enterprises is to consider cost-cutting measures and putting digital transformation in the backburner. However, only a handful of organizations are replicating the measures that gave them success during the 2008 global recession and crisis.

The situation is no different now. There were only a handful of businesses that had the courage to reinvent their operational models, invested capital and time in developing the most optimal set of digitally enhanced offerings, and re-skilled their workforce. As a result, they survived the crisis with ease and emerged as visionaries, better prepared to realize and harness the potential of #digital transformation when the global economy rebounded.

This is what differentiates between digital leaders with foresight and hindsight.

All the digital leaders with foresight have sharpened the value proposition of their offerings during difficult times to successfully implement a customer-centric strategy.

“Though the 2008 crisis and COVID are not certainly the same, there are several learnings we can draw from the former.”

There is no other time which is better than today when it comes to digital adoption. Along with sickness, COVID has also given us a ray of hope. Yet again, it is clear that necessity is the mother of all invention. During this period, people have figured out how to do things they were uncomfortable with and this has given organizations a big leap in digital transformation.

Accelerate your digital Transformation

Rather than halting the digital transformation as one of their cost-cutting measures, organizations should take accelerated steps towards COVID safe digital transformation to address this situation with ease and should make themselves ready for the future.

COVID situation calls for immediate needs such as executing everything virtually, enabling resources to work from home, and giving your customers assurance of continued operations. The aftermath of COVID will also demand several fundamental changes seeking revival, reinvention, and even a complete rebirth.

COVID Safe digital Transformation

Following are some of the COVID safe digital transformation initiatives that organizations should pursue:

• Getting your digital assessment completed to validate the efficiency score.
• Improving efficiency by automating tactical tasks.
• Remote bot-based HR and infra support which can address the majority of user issues.
• Making sure your employees have the right infrastructure and support to continue working from home.
• In the mid to long term outlook, organizations should consider establishing a truly connected enterprise, utilizing IoT and AI-based solutions. The insights gained can be used to make more informed decisions.

The Positive Side amid Pandemic

No doubt COVID has shattered the businesses and economy worldwide. On the positive side, digitization has found a better meaning than never before. Organizations are thinking to minimize the disruption by adopting digital technologies.

“Thus, this is indeed the right time for enterprises to plan and prioritize their digital investments so that they are prepared for growth and emerge more competitive when current challenges subside.”

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